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Ihobe is the public company of environmental management of the Basque Government whose aim is to support the development of the environmental policy and the extension of the culture in the environmental sustainability in the Basque Country. Ihobe ordered us to create the brand that sponsors and points out the Basque Government´s climate policy by 2050. The Basque Government looks for creating a brand which sponsors this climate policy and seeks to generate resources or energize strategies and lead policies for complying with the legislation agreed with Europe in environmental matters.
After a few days of reflection with Ihobe´s team, communication line and brand architecture were proposed by Bostnan, which was integrated into the strategies of other brands of the Basque Government. Ihobe is always looking for simplifying and concreting, so that the messages that the citizens receive are clearer, less confusing and have a positive impact on the sustainability of human development.