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Branding / Plan of International Communication
Ferrocal, Kapelamendi y Berritek. These three enterprises develop a strategy of internationalization putting together their capabilities and looking to commercialize a singular brand. Bostnan is in charge of designing their new brand, giving its content and defining the strategies of communication both nationally and internationally. In this stage, after a previous consultancy in which we have defined the strategic lines and communication main ideas, and analyse the core and peripheral value of the purpose, we decide to launch, through a communication strategy with different pieces, the new brand: ONATEK, which brings together three complementary production centers benchmarks in their sector.
The medium we used were a web page, a triptych, a fair in Germany and catalogues where we apply the new brand, and from there we define the most effective commercial speech for the brand. ONATEK today offers integrated Subcontracting Solutions based on lengthy experience as manufacturers, the possibility to see and share in real-time progress in projects, technical support, detailed controls of process timing and a contact person for each project.