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Integral branding Project
A new concept is born: MiiRA. Motion & Intelligence in Railways presents its new look which reflects the aim to advance with energy with a high technological solutions for the wheelset division. In Bostnan, we have done detailed studies of the sector and diagnosed the "stage" where CAF is. Finally, we opted for this new brand: technological, young and positive character, where the essence and the identity of the organization are collected. We have also identified the value axes and defined the way to go of the brand. MiiRA is a think ahead of innovation. It is technological ambition, agility and flexibility.

The claim "smart rolling" combines the features of a great creative engineering capability and an innovative technological vision, courageous and ambitious, with accredited projects on five continents. With this, we pretend to launch a constructive and proactive energy in the solutions offered to the customer. This whole universe has been created taking into account all facets of internal and external communications, both locally and internationally and adapted to the new communication ecosystem.