The SEM campaigns, together with organic positioning strategies, are tools with which we can improve your online presence and consequently, we increase the capture rate of qualified leads. Unlike the SEO, the SEM (applied through Google Adwords), offers us a high segmentation potential and the possibility of addressing the users who interest us the most with maximum precision.
Is it possible to once again influence indecisive users that have already visited your website or know your brand? Yes, with remarketing campaigns in Google Adwords, Facebook, Twitter,.. Apart from being one of the most profitable online types of advertising, we will manage to increase the purchase probabilities.
If you purport to foster your visibility, complement your branding campaign or get a return on your investment, the advertising display is the best option. We analyse your objectives and insert banners (from a choice of several formats, such as video, audio or interactive) on the websites where your target public is located.
If your objective is to capture customers, we can achieve this through an affiliate marketing strategy. With a CPA (Cost per Acquisition) model, we will manage to get brand advocates to receive a reward for each registration or purchase they make within the digital environment.
ADVERTISING ON SOCIAL NETWORKS
Advertising on Social Media is the ideal way to construct relationships with your target users as they are potentially social. This type of advertising has become a very important part of online marketing campaign strategies, as social networks are very effective channels to foster brand image, improve visibility and increase the qualified lead capture rate. At Bostnan, we are experts in managing advertising in social networks such as Facebook Ads, Twitter Ads, Linkedin Ads… We can help you reach your objectives by integrating it into your global campaign.