CRO Conversion

The objective of any online digital marketing campaign is to maximise conversion. At Bostnan, we can optimise the conversion rate, through good segmentation of the potential public. So, when we refer to conversion, we are referring to improving actions that entail a return translated into sales and not to the concept of “clicking”.

ESTABLISHING OBJECTIVES

During this stage, we must establish what we want to do CRO for, what we want to improve,… we carry out a complete consulting to establish the objectives to be pursued.

CREATING HYPOTHESIS AND TEST

We pose several hypotheses based on what has previously been established. We will apply these hypotheses, we will analyse the results in real time and we will make the relevant corrections.

ANALYSING THE RESULT

Once the test has ended, all the results obtained are analysed, and the appropriate decisions are taken, always bearing in mind the aim of improving and growing.

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