Salto Systems is a company whose objective since the beginning of his entrepreneurship is to provide its customers an easy, safe and efficient system of control of access. They looked for developing a campaign for the international launch of a new accessibility product: SALTO GEO (Global Electronic Opening).
The image they wanted to show to the audience was of a technological, innovative and international product. To make the campaign we developed a video for the Internet which shows character and international image. We wanted to send a clear message with a technological and innovative feeling. A project that shows in few seconds the great work that is done by our team in close collaboration with the client: props, stylists, models, lighting, editing, post production editors (COPY), Art Direction…
For SALTO we recorded an advertisement in Barcelona in the Lander Larrañaga Studios. Is very usual for us to record this type of international advertisements in Barcelona, because of the better opportunities this city offers us, especially in the models field. The Bostnan team drove there looking for some people with international profile: such as Asiatic or Arabic outlines.
This interculturality of the models was trying to reflect that the new SATLO technology connects with the different type of technologies that are in the buildings where it is installed via WiFi. A technology that can understand different languages.