Fagor Industrial is the biggest machinery manufacturer of hotels and foodservice of Spain and the tenth in the world. It is one of the few brands worldwide that produces such a wide range of products: ovens, cooking, dishwashing, laundry, commercial refrigeration and buffets or stainless steel elements, tailored.
They looked for a new branding positioning, a communication campaign that was focused on a more professional and exigent customer. The main goal of the projects was to build a solid image, easy to identify and aligned with the brand's principles. To do this, a benchmarking exercise was conducted, collecting relevant information and studying and analyzing the best way to appear on the market.
After the analysis, in Bostnan we started to work on it. A campaign with a coherent and easy to identify image was sought for enabling the brand improve and maintain the positioning and the quality of the products in the market.
Today, Fagor Industrial continues leading the domestic market, and through its presence in international markets, it reaches a dimension that allows itself to compete at the highest level.